Batu Permata: Noiz Chain

THE FUTURE OF ADVERTISING

ABOUT NOIZ

NOIZ is an AI-enabled, decentralized ad exchange platform based on the blockchain. It provides data transparency and solves the problem of ad fraud by using a Proof of Engagement concept that validates user data. NOIZ also gives consumers control of their data privacy so they’re constantly aware of what information is shared through the ad exchange network. Facebook’s Cambridge Analytica scandal was just an example where profiles of 50M people were stolen and profiled for tip elections in 30+ countries. Consumers are also subjected to irrelevant ads – Upto 46% consumers agree that the ads they look at maybe irrelevant. All parties involved are connected to social impact projects, thus improving the communities in which consumers and brands exists. Hotmob, a native ad distribution platform for mobile users, is serving 1M impressions on a daily basis, which will support in distributing NOIZ to the consumers.

WHY NOIZ?

We use AI and Blockchain to fight banner blindness, increase transparency and create trust between advertisers, publishers and consumers. Select the Advertiser, User or Publisher perspective to view specific problems, solutions and results.

Advertiser

Problem

Inefficient ad spend
Low engagement and brand loyalty
Lack of trust towards publishers & ad networks

Solution

Secure, transparent blockchain ledger
Cognitive ad templates for various industries
NOIZ token incentivizes engagement

Results

Valid user data on a secure system that cannot be inflated by bot traffic
Save money and time creating ads
Rewards lead to higher engagement and motivate users to redeem tokens

User

Problem

Bombardment of ads at inconvenient times
Improper targeting, irrelevant ads
No incentive to click or even look at ads

Solution

AI monitors user ad preferences
Interactive ads
NOIZ token incentive

Results

Unwanted ads are limited, improving user experience
Accurate targeting
Users are rewarded for sharing their data

Publisher

Problem

Lack of transparency
Difficulty retaining advertisers
Inaccurate ROI

Solution

Transparent blockchain platform
Accurate marketing data
Cognitive ads that prevent fraud traffic

Results

Filter out bot traffic for genuine reports
Provide advertisers with immediate, valid user data
Decentralized network lowers cost of each ad

HOW OUR TOKENOMICS WORKS?

NOIZ

The NOIZ platform is a digital ad exchange—the middleman between advertisers and publishers. NOIZ is also the name of the token that incentivizes user engagement and is distributed among advertisers, publishers and charitable foundations in addition to users.

Nikola

Nikola is the friendly AI bot behind the cognitive ads, collecting, authenticating and sorting user data. Nikola uses a hybrid AI system; one form of AI to filter out spam-bot-like user actions and another to integrate with NLP technology for improved the cognitive ad conversations.

Charitable Foundations

The NOIZ network, advertisers, publishers and users can all directly donate to charitable foundations of their choosing. When users redeem coupons, their tokens will go to charitable foundations rather than back to the advertisers or publishers.

Advertisers

Advertisers pay a digital ad fee to receive NOIZ tokens, which are then used to pay for ad creation, ad space and user engagement. To increase user engagement, the advertiser has the option to offer coupons. When users redeem coupons, the users’ tokens will go to charitable foundations.

Publishers

Publishers are media rich sites with high traffic volume. They receive NOIZ tokens in exchange for their advertising space. Publishers can exchange, keep, donate or use their tokens. In the case of using them, publishers pay tokens to users in return for user data. Publishers can also receive tokens from users in exchange for coupons on services, such as subscription fees.

Users

Users are people who view the cognitive ads on publisher sites. Users receive NOIZ tokens by engaging with the cognitive ads. Every piece of data, or intent, the user provides is sent to the advertiser. Users can determine what personal information—age, gender, location—is delivered to advertisers and publishers. Users can exchange, keep, donate or redeem their tokens.