BRING CRITICAL INFORMATION TO THE WORLD
POPULAR DATA ASSETS
Investments and employment of the Blockchain Technologies. Optimize your businesscase with blockchain technology and Smart Contracts.
Base Consumer File 300MM
400+ demographic ,psychographic & lifestyle attributes
Automotive File 175MM
Year, make, model, vin and more…
Voter File 185MM
Voter registration, modeled voters and modeled swing voters
IP Address
450MM addresses tied to consumers. 109MM tied to households
Mobile Phone File 180MM
Multiple data points to select from ranging from device, providers and more
Social Profile File 325MM
Facebook, Skype, Linkedin, Twitter, Instagram and other leading platforms
THE BIG PROBLEM
One of the biggest challenges businesses face today is customer acquisition and retention. The key to both acquiring new customers and retaining your current customers is possessing the critical data that can help you market to those prospects with the highest propensity to use your products and services and further help identify the needs of your current customers ensuring their long-term loyalty. The data industry today is both complicated and highly fragmented offering a confusing number of choices to businesses desperately in need of this critical information. The existing data marketing ecosystem of data / list owners, managers and brokers is inefficient and often ineffective costing businesses unnecessary time and money.
Global advertising revenue for 2017 was $591 billion with $209 billion of it dedicated to digital advertising. Data is the backbone of digital advertising/marketing. Yet effective data sources have become even rarer as the need for data becomes more essential. The high demand for big data sources that provide quality and complete data has skyrocketed in today’s digital age.
USE CASES
The use cases for DataBlockChain.io are diverse, but the most common include:
- Data for Digital/Online Marketing
- Data for Analytical Modeling
- Data for Media Buying
- Data for Direct Marketing
- Data for CRM/Customer Retention
- Data for Customer Acquisition
- Data for Enhancement of Existing Data
- Data for Risk Management
- Data for Health Insurance Companies
- Data for Background Checks
- Data for People finder Data for Real-Time Leads
TECHNOLOGIES
SMART INDEXING ENGINE
DataBlockChain.io utilizes an open source Smart Indexing Engine (SIE) to index all data sources and assign confidence scores on the sources. The SIE constantly checks and reevaluates the sources updating the scores.
The SIE uses predictive analytics to create an appropriate score. The AI in the SIE quantifies each of the discrete values to build an evolving quantitative analysis. Through sample population validation, a qualitative component is built to accompany the quantitative analysis. The SIE periodically runs performance evaluations and uses past performance modifiers to learn and adjust the score.
The scoring algorithm takes into account the speed of the data source, the age of the data, the amount of data available, the quality of the data based on source metrics, the attributes available, coherence with other data sources and validation of a sample population.
The data sources with higher scores receive preferential treatment as long as query parameters are observed. The SIE connects to data sources using smart Blockchain oracles called DBCOracles (based on Chainlink/ Oraclize). Smart Contracts generated by DataBlockChain.io contain the signatures of the DBCOracle for full traceability.
BLOCKCHAIN INTEGRATION
DataBlockChain.io utilizes the Ethereum Blockchain and Smart Contracts for all transactions and payments. Blockchain is a secure transaction ledger database that is shared across a distributed network of computers. Blockchain uses state-of-theart cryptography to keep transactions secure. The ledger stores immutable records and cannot be hacked. The Blockchain adds trust across transactions.
The Ethereum Blockchain empowers DataBlockChain.io to make complex payment contracts to diverse data sources. DataBlockChain.io supports Smart Contracts for transactions, payments and auditing. It allows existing data sources to have full faith in the transactions and payments. Transactional history includes data sources used, records obtained from each source, and payments made to these data sources. Every Transaction can be Audited. The Blockchain protocol keeps these transactions transparent, immutable, and verifiable.
DataBlockChain.io utilizes IPFS to store the completed transaction record. This record allows Data Providers to scrutinize their transactions to check data usage and payouts. A cryptographic hash pointer to the full transaction is stored in the public Ethereum Blockchain for full auditability. Data Providers can view a complete breakdown of their transactions using a Management UI provided by DataBlockChain.io.
DBC WALLET
The current process for using utility tokens is very complex and not user friendly, thereby limiting potential usage. The user will require multiple wallets and a technical understanding of Exchanges , Ethereum, Wallets, and Token Exchange. The process is complex and involved. The steps include:
- Creating an Ether wallet that has access to the main Ethereum network. (This is a complex process that involves many steps and an understanding of Private and Public Keys)
- Use an exchange to purchase Ether which is stored in the exchange wallet. (Some exchanges allow Fiat to Ether purchase but others require you purchase BTC separately and then convert the BTC to ETH)
- Transfer the Ether from the exchange wallet to the user wallet. (Needs an understanding of wallet addresses and exchange fees)
- Find the Token Sale for DBCCoin and transfer ETH using a Smart Contract to exchange for DBCCoin. (Requires an understanding of Smart Contracts, Gas, Wei, and Transaction Hashes)
- Use DBCCoin for purchases by sending DBCCoin to a transaction address.
More Information Follow Link Bellow:
Website: https://www.dbc.io/
Whitepaper: https://www.datablockchain.io/pdf/whitepaper.pdf
Telegram: https://t.me/DBCIO
Facebook: https://www.facebook.com/datablockchain/
Twitter: https://twitter.com/DBC_IO
Bitcointalk Profile: https://bitcointalk.org/index.php?action=profile;u=1350925
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