Batu Permata: LICERIO

YOUR CUSTOMER IS YOUR ADVERTISEMENT

WHAT IS LICERIO?

LICERIO is a platform where brand is advertised by customers by reposting advertising materials in social networks and as a reward they can get a discount for an item of goods/services equivalent to the number of collected likes. The system is based on Blockchain technology with its own cryptographic LCR Token.

LICERIO PLATFORM BENEFITS

Here is a short list of key features of LICERIO platform

Quick advertising campaign development
Reduction of labour and time costs
Ease of use and availability
Global coverage
Operating costs and commission charges reduction
Free marketing tools
Customers` acquisition guarantee

MARKET ISSUES

The first problem: The tendency of inflated prices of advertising spots on the Internet

Regardless of their quality and traffic, the owners of web resources try to recover costs for web-site maintenance and development by selling advertising space at fabulous prices. It is nearly always explained not by greediness and dishonesty of a web-site owner but by the lack of basic knowledge in economy. Today one should take into account that advertising will be efficient if the profit from traffic conversion is three times higher than the cost of advertising. Today the cost of advertising at many famous web-sites doesn`t meet this requirement.

The second problem: Falsification of indicators

There are special “clicker” programs that can automatically follow your ad links, thus, ruining your budget and you don`t get new clients.

The third problem: Ad blocking programs

If such programs as AdBlocker are installed on user`s computer, then your ad won`t be displayed to him.

The Fourth Problem: Working with opinion leaders

You have ordered advertising from an opinion leader, spent your money, but didn`t get new clients and it is because blogger`s audience is not your target one and his account has probably been exposed to different ways of advertising cheats.

During the process of research, 145 advertisers placing their advertisements in the Internet as well as other media have been surveyed. The nature of the reasons that inhibit the growth of Internet advertising market is mostly based in the lack of customers` confidence in the reliability of Internet deals:

The lack of confidence of potential customers in e-commerce due to the lack of complete and reliable information about it;
Fear of not getting the item of goods that has been paid in advance;
The lack of system of payments development;
Fear of credit cards fraud;
Concerns related to the unauthorized use of personal data;
Practically total lack of legal coverage of the activity.

WHAT IS IT CREATED FOR?

Now creating a smart advertising campaign and getting a long-waited customer is a really big deal. Advertisers spend up to 50% of their advertising budget for covering banks and payment systems commission fees, expenses for rewarding advertising agencies and CPA networks, advertising platforms and services.

Banks and payment systems

Commission rate is 3 – 5% from the amount of payment

Advertising agencies and CPA networks

The amount of reward is 15 – 25%

Advertising platforms and services

The amount of reward is 5 – 15%

LICERIO will reduce advertiser`s costs to 5% and will provide guaranteed customers.

THE PLATFORM WILL GIVE NEW OPPORTUNITIES FOR INTERNET-MARKETING.

The platform can easily interact with online shops via widgets as well as with real business segments by using mobile applications for customers and advertisers.

Besides that, the platform is available for webmasters who want to monetize their web-sites` traffic, offering their customers service of our advertisers. Webmasters get rewards from the commission fee paid by advertisers for their customers.

DIRECTING CUSTOMERS

Customer starts LICERIO mobile application. At “Discounts beside you” tab a map displaying advertisers who are connected to the platform will open. The farther customers is from an advertiser, the larger discount he will get when he comes to a point of sales.

First of all, this feature will be useful to advertisers that are located at such places where there is no big customer traffic. This discount won`t be added to the discount that customer will get by reposting advertising materials.

CASHBACK & LOYALTY

Global cashback service with LICERIO. Users receive bonuses in the form of tokens by purchase of goods from our partners. The system forms a single bonus wallet, customers can share bonuses with friends, exchange for a discount in any affiliate store.

DECENTRALIZED CONTESTS

Contests in social networks – this is a great way to tell about yourself a huge audience of users. Decentralized system will make the contests transparent, the client will receive an award, and the brand will increase awareness and trust among customers.

TOKEN & VALUES

LCR token is realized in accordance with ERC20 standard. 5% from the total amount of tokens will be distributed among partners and consultants, 10% will be saved for the bounty program, 15% of tokens will be saved for the team of the platform and the rest 70% will be sold. The total number of released tokens will be equal to 100,000,000 LCR.

Start: May 28, 2018, 12:00 GMT

End: June 10, 2018, 12:00 GMT

Soft cap: 500 ETH

Hard cap: 2500 ETH

Acceptable currencies: ETH, BTC

Number of tokens for sale: 15,000,000 LCR

Tokens exchange rate: 1 ETH = 6000 LCR

Minimal transaction amount: 1 ETH

DISTRIBUTION OF TOKEN

USE OF PROCEEDS

50% Marketing

25% Development

12% Administrative

8% Bonuses

5% Legal

Roadmap

TEAM

George Markov: Founder & Senior Developer
Vitaliy Orehov: Co Founder
Evgeniy Orehov: Commercial Director
Roman Gerasimov: Head of Marketing
Margarita Fomicheva: Token economy
Elina Kraselnikova: Powerful UI/UX Designer
Evgeniy Kondrashov: Front-end Developer
Alena Minina: BDM
Elena Vorobyeva: Support Agent
Evgeniy Markov: Backend Developer
Anastasia Aksenova: Content Manager

Batu Permata

Rabu, 25 April 2018

LICERIO