Batu Permata: B2AND

B2AND FUTURE OF ONLINE ADVERTISING

INTRODUCTION

Nowadays, traditional advertising models do not fully satisfy contemporary needs of a potential advertiser. Blockchain technologies represent an exceptional solution for this problem. The new concept creates advertisers out of consumers and generate peer-to-peer advertising earnings through blockchain award and referral systems. Due to the blockchain specific nature of enforced rules, advertising transforms into a maximally transparent field.

Reward systems tokenization provides additional incentives for participation in peer-to-peer advertising, thus, becoming one of the fundamental enhancement drivers for campaigns. B2AND is a result-oriented cloud-based online platform which provides easy-to-use and scalable services through viral marketing via marketing campaigns in an innovative and extremely effective way.

One of the most significant advantages of B2AND platform is the freedom for advertisers to create and launch their campaigns anytime they see fit, establish rewards with the B2AND token, without integration or development requirements and run these campaigns independently or along with their other marketing channels, e.g. such as Facebook, Twitter, etc.

Besides the reward role of B2AND token, they are also used as payment for B2AND campaigns. The purposes of this whitepaper is to elaborate the B2AND platform fundamental concept and new ecosystem creation, as well as further development in terms of the new technological approach mentioned above.

BRIEF OVERVIEW OF CURRENT CENTRALIZED B2AND PLATFORM

Advertiser’s side

There can only be one Advertiser for one campaign. Advertiser receives a free trial package one time within one campaign for two-week time period. The package includes adding up to five email accounts as a first level on the campaign. Should the Advertise want to continue the campaign after free two weeks, he/she can convert the trial campaign into a standard one. The conversion will not bring any costs of starting the campaign, but only standard fees that apply after the trial expiration, during the campaign run. There are no limitations on sending messages for testing purposes to the Advertiser’s own email account before starting an ad campaign

Consumer’s side

The Consumer has the opportunity to participate in any campaign without mandatory registration on the B2AND platform. Upon registration on the B2AND platform, the Consumer is able to:  store or import his/her referral network contacts from such sources as Gmail  directly invite selected contacts to participate in a marketing campaign  see the rewards statistics of his/her referral network  subscribe for campaigns based on personal interests. There are two levels of rewards: 1. hotlink click – Consumer clicks a hotlink provided in the campaign message 2. hotlink click by referred contact – when contact you have referred to the campaign will press the hotlink

B2AND TOKEN DESCRIPTION B2AND

Token is an ERC-20 standard token deployed on Ethereum blockchain. The B2AND team chose Ethereum for the following reasons: – Ethereum provides advanced environment for decentralized apps (Dapps) development – Ethereum is the most well-known and used blockchain with smart contracts and it has wide selection of supported wallets – Ethereum has the largest community of blockchain developers sharing tools, best practices, and knowledge about Dapp development – Ethereum is the best provider of tooling to maintain the interaction with Dapps

B2AND token (B2C) roles are: – payment, i.e. in the future all B2AND campaigns are to be paid with B2Cs – rewards, i.e. in the future all campaigns are offering B2Cs as rewards. Additionally, advertiser may also consider to offer other type of reward against B2C, if they wish so. Consumers are not required to make any kind of payments in order to participate in any B2AND campaigns. By participating in campaigns and making referrals, consumers receive B2Cs from local and global advertisers.

TOKEN ALLOCATION

Token Sale = 65% B2AND
Project Team = 9%
Partners & Advisors = 4%
Bounties = 2% Reserve = 20%

ROAD MAP

Until Q4 2017 Private investment of 100k Euro secured from Hong Kong EAS (Estonian government) grant approved Entirely functional 1st generation B2AND commercial platform launched Registered advertisers from five continents B2AND decentralized platform concept created based on the feedback on the existing B2AND platform

Q1 2018 B2AND Token Sale preparations started
Q2 2018 B2AND Token Sale
Q2-Q3 2018 Applying B2AND token listings on cryptocurrency exchanges
Q2-Q4 2018 B2AND platform to be decentralized on blockchain, B2AND wallet to be created and B2AND token to be accepted as B2AND campaign payment and campaign rewards incentive
Q42018 2nd generation B2AND platform launch
Q1-Q2 2019 B2AND API and B2AND mobile application with wallet integration as well as B2AND campaign smart contract to be created
Q2 2019 3rd generation B2AND platform launch
Q3-Q4 2019 Separate B2AND rewards tracking token (with no commercial value) and related private blockchain network (if required) for campaign tracking purposes to be deployed
Q4 2019 4th generation B2AND platform launch
Q1 2020 and further Further B2AND platform development and feature improvements deployed, e.g. new localization versions, new campaign distribution channels, partnerships with online marketing agencies and other interest groups, etc.

TEAM